The gig economy, or on-demand economy as some call it, has in some quarters been punted as a possible solution to South Africa's unemployment problem. With the rise of many online-based on-demand services companies worldwide, especially in America, I wondered how such companies are doing in Africa and especially in South Africa.
To understand the impact of gig economy startups in South Africa and some of their challenges, I had a chat with Aisha Pandor, CEO, and Co-founder of South Africa's SweepSouth, on how she and her co-founder, Alen Ribic, who is also her husband, built an on-demand home cleaning service that now reportedly processes over 50,000 bookings per month.
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