
iKhokha's Graeme Cumming explains SuperSport United F.C. sponsorship deal
In this episode of iAfrikan BYTES, we hear from Graeme Cumming, chief growth officer of iKhokha, who explains from a storytelling standpoint, if we do it well, it's a terrific medium for us to take our brand to all of South Africa and increase our brand awareness in a crucial market segment.