Kenya is experiencing a surge of interest in sports betting, with a number of companies coming up. Kenya's Betting Control and Licensing Board (BCLB) estimates that as at March 2016, at least five million Kenyans engage in betting on a regular basis, meaning they make a bet at least.

Since 2013, a number companies have emerged to compete for a share of the multi-billion shilling industry. At present, Kenya has 30 licensed betting companies, 10 of which operate online platforms.

Perhaps the most visible of these is Sportpesa, whose estimated active customer base is up to two million. Sportpesa's parent company is Pevans East Africa, which started off by announcing a KES400 million investment in February 2014 that saw the introduction of booths on the streets of Nairobi where users could place their bets, along with a mobile betting service.

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