By default, when one thinks of Thebe Ikalafeng thoughts of his passion for Afrika, marketing, and being an experienced and professional brand strategist come to mind. This is not only by default, but it is also by design.

In this episode Thebe joins Tefo to unpack what personal branding is about, especially explaining that it doesn't necessarily mean not being yourself. He further explores how we can continue to tell our stories as Afrikans.

Thebe also explores the topic of marketing Afrika as one brand.

‎The Tefo Mohapi Show: Thebe Ikalafeng discusses personal branding, narratives, and Africa as a brand on Apple Podcasts
‎Show The Tefo Mohapi Show, Ep Thebe Ikalafeng discusses personal branding, narratives, and Africa as a brand - 17 May 2020
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