Welcome to the meme economy
How do we assign value or a price on anything? Ultimately, we, humans, through consensus, give a thing value. Whether it be money (Rands, Naira, Kenyan Shillings), stocks, cryptocurrency, or anything for that matter.
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Influencer failed to sell 36 t-shirts despite millions of followers
Many so-called influencers across the continent who have amassed many online followers fail to monetize their brands and followings beyond getting freebies from brands and brand endorsement deals. Many fail to understand that it takes more to build a business than an aesthetically pleasing brand.