Marketing

Total 23 Posts

Social and economic effects of the Twitter ban in Nigeria

Twitter is one of the biggest platforms for social and political interaction in Nigeria. It gives the youths a voice on various existential social and political issues affecting the country.

The age of non-stop self-promotion

People mostly connect with people they know. They also trust content coming from people they know, as opposed to finding random content online.

Abey Mokgwatsane on the role of leadership in brands and agencies

In this episode of The Lead Creative, Abey Mokgwatsane, the Managing Executive of Brand, Communications, and Sponsorships at Vodacom, unpacks some trends that have influenced both brand and agency relations, as well as strategy.

Nkgabiseng Motau on leading a growing agency and the role of collaboration

In this episode of The Lead Creative we are joined by the co-founder and Chief Creative Officer (CCO) of Think Creative Africa, Nkgabiseng Motau to talk about the role of leadership and collaboration in building a remarkable agency.

Melissa Attree discusses changes in advertising with the rise of on-demand content

In this episode of The Lead Creative podcast, Melissa talks about the rise of streaming services and how this affects advertising. She also discusses the importance of collaboration in influencer marketing initiatives where brands, agencies, and influencers can work effectively.

Veli Ngubane talks about how diversity can grow the creative industries

In this episode of The Lead Creative podcast, Veli Ngubane, Co-founder and Chief Creative Officer at the Avatar Agency Group, talks about the importance of representation in boardrooms and agencies which leads to more diverse and culturally representative brand communication and advertising.

Josephine ‘Jay’ Sebesho unpacks the importance of authenticity in brand communication

Authenticity in brand communication and advertising comes up a lot. We unpack what it means in this episode of The Lead Creative podcast with Josephine ‘Jay’ Sebesho, Managing Director and Founder of Janong, a Creative and Digital Agency.