Marketing

Total 14 Posts

How false health-related advertisements mislead South Africans

In South Africa, regulations about labeling don’t allow advertisers to use pictures that are likely to create a false impression of the product. But advertisers still continue to make dubious claims.

Zwelakhe Tshabangu on creating work that resonates with customers

In this episode of The Lead Creative podcast, Zwelakhe Tshabangu shares some of Make Beautiful Agency's lessons from understanding innovative ways to create work for various platforms and how consumers engage with brands.

How to get the e-mails you send past the spam folder

Frustration with e-mail is a common thing. A major one is when you send emails and they are delivered to the spam folder.

Sarah-Jane Boden on the importance of diversity the creative industry

In this episode of The Lead Creative podcast, Sarah-Jane β€˜SJ’ Boden, Founder and Executive Creative Director of SoulProviders Collective, talks about some of the strides that the creative industry has made in South Africa.

Suspect in Experian Data Breach saga denies receiving any data

The Experian Data Breach story is sounding stranger than fiction with each new piece of information that is discovered. This time, it turns out the alleged fraudster has done business in 2017 with a business Experian acquired in 2019.

Tumi Rabanye on brand and creative strategy in times of endless disruption

On this episode of The Lead Creative podcast, Tumi Rabanye, a Senior Marketing and Communications Strategist, talks about the role and significance of strategy when the only constant is disruption, where brands have access to more consumer data than ever.

Lebogang Mukansi on the value of growth hacking

In this episode of The Lead Creative podcast, award-winning brand and advertising strategist turned growth-hacker, Lebogang Mukansi talks about the value of growth hacking.