Fintech remains the power engine that propels the Afrikan tech ecosystem. Fintech companies received 43.4% of total funding raised on the continent in 2021, which tallies at $1.4 billion.
Three-time Premiership champions SuperSport United and fintech company iKhokha have struck a sponsorship agreement for the team's sleeves.
Graeme Cumming, chief growth officer, who explains from a storytelling standpoint, if we do it well, it's a terrific medium for us to take our brand to all of South Africa and increase our brand awareness in a crucial market segment.
Join us in this episode of iAfrikan BYTES as we take a closer look and hear about this deal directly from the sponsors.
iAfrikan BYTES: iKhokha Graeme Cumming explains SuperSport United F.C. sponsorship on Apple Podcasts
Show iAfrikan BYTES, Ep iKhokha Graeme Cumming explains SuperSport United F.C. sponsorship - 23 Feb 2023
