What was supposed to be the biggest marketing drive for South Africa Tourism to reignite international leisure travel to the country, turned into a contentious debate about why R1 billion was spent on a T0ttenham Hotspur F.C. sleeve sponsor.
Ben Karpinski, a content strategist at Matchkit, a sport technology firm that assesses athletes' brand power to match and monetize with corporate campaigns, joins us on this episode of iAfrikan BYTES to explain what the ROI in sport sponsorship is. Explaining in more detail the measurements and factors businesses take into account before deciding to sponsor a certain athlete or team or to allocate advertising budget.
iAfrikan BYTES: Ben Karpinsaki on Matchkit and Sport Advertising on Apple Podcasts
Show iAfrikan BYTES, Ep Ben Karpinsaki on Matchkit and Sport Advertising - 17 Feb 2023
