Live streaming has been around for many years. More recently it has been made accessible and more popular by various social media platforms such as Facebook, Twitter, Instagram, and many others. Simply put, it is like having your own media channel broadcasting publicly, live.
Even before the coronavirus disease 2019 (COVID-19) pandemic, live streaming was proving to be popular with music artists and other professionals in the entertainment industry. However, as it is with any new technology or digital platform, there are legal concerns.
In this episode of the Tech Legal Matters podcast Melody Musoni, a legal consultant in Johannesburg, South Africa who specializes in Intellectual Property law elaborates on what you should consider before you live stream.