In this episode, award-winning brand and advertising strategist turned growth-hacker, Lebogang Mukansi talks about the value of growth hacking. Lebogang mentions brands that have utilized growth hacking for the benefit of customers across the African continent. Some of his examples include Capitec, Safaricom, Equity Bank, and others.
Our conversation goes into how different growth hacking is from advertising and brand communication strategies where it sometimes requires changes in the product. Business is about serving people, providing value to customers, and creating products that matter.