Vicki Myburgh

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Afrikan Entertainment And Media Companies Need To Invest In User Experience

According to PwCā€™s "Entertainment and media outlook: 2017 ā€“ 2021: An African perspective" it has become imperative for entertainment and media (E&M) companies to turn their customers into fans ā€“ by innovating to create the most compelling, engaging, and intuitive user experiences. The report by PwC is