Showmax

Showmax has launched a new service, Showmax Pro, which bundles the existing Showmax entertainment service with music channels, news, and live sport streaming from SuperSport. The service will initially roll out in Nigeria and Kenya, with additional countries following shortly after.

MultiChoice Group has gone from seeing Netflix and Amazon Prime Video as competitors who have an unfair advantage, to incorporating them as part of their subscription offering.

The video streaming business can be said to be a tough one to compete in considering the number of competitors and the content on offer. As such, offering sports live streaming could just be the main differentiator that helps Showmax race ahead of competitors.

A few days after rolling out live streaming of sports to a randomly selected group of customers, Showmax has now rolled out the feature to all South African customers. Initially, South Africa's games in the ICC Cricket World Cup and the SuperSport Rugby Challenge matches will be streamed live.

MultiChoice-owned Showmax is running a trial of live and pre-recorded sports content on its platform. The Beta feature is available to a randomly selected group of South African customers.

How to choose between Netflix and Showmax in South Africa.

Kenya's Zuku has entered into a partnership with video streaming service, Showmax, which will see its Zuku Fiber customers get 90 days’ access to Showmax at no additional charge. The new service, which will simply be known as Zuku Fibre plus Showmax, will be available to all all current Zuku