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Showmax has launched a new service, Showmax Pro, which bundles the existing Showmax entertainment service with music channels, news, and live sport streaming from SuperSport. The service will initially roll out in Nigeria and Kenya, with additional countries following shortly after.
MultiChoice Group has gone from seeing Netflix and Amazon Prime Video as competitors who have an unfair advantage, to incorporating them as part of their subscription offering.
The video streaming business can be said to be a tough one to compete in considering the number of competitors and the content on offer. As such, offering sports live streaming could just be the main differentiator that helps Showmax race ahead of competitors.
DStv Now, the video streaming app for Multichoice's DStv subscribers, has announced the release of 3 apps specifically targeted at big screen TVs. DStv says they launched the new apps as they have observed new use cases emerging for DStv Now such as providing a way to get DStv’s
DISCLOSURE: Showmax BV has done business with iAfrikan Digital as a client and also sponsored iAfrikan's Annual Tech Round-up 2017 event which was held in Nairobi, Kenya. Recently, Calvo Mawela (CEO at MultiChoice South Africa stated that as a result of OTT (Over The Top) VOD (Video On Demand) services