Total 101 Posts
Done right, e-mail offers a richer content and user experience that can create consumer stickiness and generate both ad hoc and cyclic demand.
Oresti Patricios, CEO of Ornico Group, is a guest on this episode of The Tefo Mohapi Show to talk about the state of the media industry and the effects of fake news, programmatic advertising, and more.
Kenyan mainstream print media companies seem to have just discovered e-mail as they have started serving pop-up notices on their websites for newsletter subscriptions.
It’s difficult by design to identify disinformation campaign instigators and their agendas. Consider the case of the “Plandemic” video that blazed across social media platforms in May 2020. The video contained a range of false claims and conspiracy theories about COVID-19.
Traditional media was left out in the cold years ago due to the advent of technology, meaning today’s news media crisis has been a long time in the making. Many news organizations, especially newspapers, dragged their heels when it came to a digital transformation.
Apps like WhatsApp have become so pervasive and immersed in our everyday lives that many more people can now easily communicate with larger numbers of contacts than before. In the context of live talk radio, mobile phones are allowing more people to cheaply and conveniently access studio debates.
Digital disruption has seen media companies lose on revenue as daily circulation shrinks and alternative forms of advertising eat into their revenue.