Marketing

Total 23 Posts

Zahira Kharsany on digital trends and social media strategies for brands

Digital strategist at Gorilla Creative Media, Zahira Kharsany joins us on this episode of The Lead Creative podcast to discuss some of her observations on how brands and individuals have been using digital platforms.

Colin Makhubela on effective client-agency partnerships that lead to memorable content

Award-winning Executive Creative Director of Pacinamix, Colin Makhubela joins us on this episode of The Lead Creative to draw from some of his own experiences, where he unpacks what led to some of the brand and agency partnerships that he was part of.

How false health-related advertisements mislead South Africans

In South Africa, regulations about labeling don’t allow advertisers to use pictures that are likely to create a false impression of the product. But advertisers still continue to make dubious claims.

Zwelakhe Tshabangu on creating work that resonates with customers

In this episode of The Lead Creative podcast, Zwelakhe Tshabangu shares some of Make Beautiful Agency's lessons from understanding innovative ways to create work for various platforms and how consumers engage with brands.

How to get the e-mails you send past the spam folder

Frustration with e-mail is a common thing. A major one is when you send emails and they are delivered to the spam folder.

Sarah-Jane Boden on the importance of diversity in the creative industry

In this episode of The Lead Creative podcast, Sarah-Jane β€˜SJ’ Boden, Founder and Executive Creative Director of SoulProviders Collective, talks about some of the strides that the creative industry has made in South Africa.

Suspect in Experian Data Breach saga denies receiving any data

The Experian Data Breach story is sounding stranger than fiction with each new piece of information that is discovered. This time, it turns out the alleged fraudster has done business in 2017 with a business Experian acquired in 2019.