Digital Marketing

Twitter is one of the biggest platforms for social and political interaction in Nigeria. It gives the youths a voice on various existential social and political issues affecting the country.

People mostly connect with people they know. They also trust content coming from people they know, as opposed to finding random content online.

Facebook has faced a lot of criticism over the years for failing to moderate hate speech. Its policies have come under increasing scrutiny in recent weeks thanks to the Stop Hate for Profit campaign.

Big businesses often engage in social activism because they want to sway public policy outcomes. They’re not exclusively trying to appeal to liberal customers.

Influencer marketing, riding of an assumed trust dividend present among social media users is poised to take off in Kenya.

In the last five years, I have worked as a Digital Marketer for Nigerian startups in different verticals. I have managed campaign for travel, payment, food and delivery startups. These lessons are lessons I’ve learnt over the years. Let’s begin shall we? 1. Grow Your Community Building a