Digital Marketing

Total 4 Posts

An explanation on why big advertisers are boycotting Facebook

Facebook has faced a lot of criticism over the years for failing to moderate hate speech. Its policies have come under increasing scrutiny in recent weeks thanks to the Stop Hate for Profit campaign.

Corporate activism should be more than just a marketing gimmick

Big businesses often engage in social activism because they want to sway public policy outcomes. They’re not exclusively trying to appeal to liberal customers.

A look at the state of influencer marketing in Kenya

Influencer marketing, riding of an assumed trust dividend present among social media users is poised to take off in Kenya.

Six Digital Marketing Lessons I’ve Learnt As A Nigerian Digital Marketer

In the last five years, I have worked as a Digital Marketer for Nigerian startups in different verticals. I have managed campaign for travel, payment, food and delivery startups. These lessons are lessons I’ve learnt over the years. Let’s begin shall we? 1. Grow Your Community Building a