Advertising

Total 12 Posts

Impact of POPIA on the advertising, media, and communications industry

In the era of digital marketing, it is extremely important for all of us to be taking steps to be more responsible with the data of the customers we serve. Here are a few things to think about, to help you understand and respond to the changes in the Protection of Personal Information Act.

Brands should leverage telco-driven mobile advertising

The time is now for brands to think beyond the 3rd party cookies and take advantage of 1st party telco deterministic data to drive results for their businesses in an increasingly competitive market.

Melissa Attree discusses changes in advertising with the rise of on-demand content

In this episode of The Lead Creative podcast, Melissa talks about the rise of streaming services and how this affects advertising. She also discusses the importance of collaboration in influencer marketing initiatives where brands, agencies, and influencers can work effectively.

Josephine β€˜Jay’ Sebesho unpacks the importance of authenticity in brand communication

Authenticity in brand communication and advertising comes up a lot. We unpack what it means in this episode of The Lead Creative podcast with Josephine β€˜Jay’ Sebesho, Managing Director and Founder of Janong, a Creative and Digital Agency.

Zahira Kharsany on digital trends and social media strategies for brands

Digital strategist at Gorilla Creative Media, Zahira Kharsany joins us on this episode of The Lead Creative podcast to discuss some of her observations on how brands and individuals have been using digital platforms.

Colin Makhubela on effective client-agency partnerships that lead to memorable content

Award-winning Executive Creative Director of Pacinamix, Colin Makhubela joins us on this episode of The Lead Creative to draw from some of his own experiences, where he unpacks what led to some of the brand and agency partnerships that he was part of.

How false health-related advertisements mislead South Africans

In South Africa, regulations about labeling don’t allow advertisers to use pictures that are likely to create a false impression of the product. But advertisers still continue to make dubious claims.