Mbugua Njihia

Mbugua Njihia

Total 52 Posts
Head of Business and Partnership at Sure Corporation a data and technology company transforming mass transit, insurance and advertising in Kenya.

How Stripe builds business ecosystems

We could all pick a page from Stripe’s playbook. I hope to see more African companies regardless of their stage, become more intentional about developing and improving the markets in which they operate.

Breaking Kenya free from its technology lab status

Kenya and the larger African continent offers a soft-landing with odds of success much higher for pretty much any well thought out concept backed by brilliant minds and a bit of runway.

Newsletters hold great potential for revenue generation

Done right, e-mail offers a richer content and user experience that can create consumer stickiness and generate both ad hoc and cyclic demand.

Open banking is the path to transformative financial service experiences

We talk of new generation fintech as driving financial inclusion by making it easier and cheaper to transact or move value, but we must take a step back and realize that with all that activity and growth, your data remains locked up with each service provider.

The problem with the gig economy

The biggest challenge with gig work, which has a net negative effect on user experience, is that of creating, distilling, and entrenching culture that upholds service excellence.

Restructuring the troubled entertainment industry

The entertainment sector in Africa continues to face endemic issues particularly affecting creators, who arguably put in most of the work but perpetually seem to pick the short end of the stick.

The business of data

Is the collection of citizen data by a government towards a social score that underpins the nudging of its society towards desired actions agreeable or pointing to the nefarious? Is the use of personal preferences in the crafting of messages that resonate and drive purchase decisions good or bad?