Total 52 Posts
Kenya and the larger African continent offers a soft-landing with odds of success much higher for pretty much any well thought out concept backed by brilliant minds and a bit of runway.
Done right, e-mail offers a richer content and user experience that can create consumer stickiness and generate both ad hoc and cyclic demand.
We talk of new generation fintech as driving financial inclusion by making it easier and cheaper to transact or move value, but we must take a step back and realize that with all that activity and growth, your data remains locked up with each service provider.
Is the collection of citizen data by a government towards a social score that underpins the nudging of its society towards desired actions agreeable or pointing to the nefarious? Is the use of personal preferences in the crafting of messages that resonate and drive purchase decisions good or bad?