Ada Animation, an entertainment Tech company under the Ada Labs Africa group of ventures, has secured its pre seed capital raise from Nigerian venture capital firm Platform Capital through its technology vehicle, Unicorn Group. Accordding to the Venture Capital firm, this type of investment is the first of its kind in East Africa.
As part of their investment, Unicorn Group will be appointing Dr. Akindele to join the Ada Animation board.
“We are incredibly proud of our partnership with Unicorn Group, a Platform Capital company. This strategic investment represents an important step in our growth as a company, we will immediately ramp up our efforts to attract top talent in animation production to join our journey. Ada Animation is at the forefront of animation industry on the continent, changing the way we represent our content to produce more than we consume and share our stories from our perspectives. We see huge potential for Ada Animation content on millions of screens worldwide. The world will watch movies made from our imagination and will visualize color and creativity born from our culture," said Joy Mwangi, CEO of Ada Animation.
Animated African stories
Ada Animation was founded in 2020 out of the desire to build capacity in the animation industry, tell animated African stories and catalyze the animation industry for growth.
The East Africam animation startup has said that it will use the secured investment to support the company’s growth ambitions to hire great talent, create African content, and further develop its proprietary technology. Ada Animation is supported by a strong advisory board of Dean Lyon, Director at Splinter Studios; Jack Giarraputo, Co-Founder at Happy Madison Productions; Firdaus Kharas at CEO at Chocolate Moose; Joann Yarrow at Executive Director at LIVE Animation Studios.
“We look forward to showcasing to the international community that there is a massive animation market opportunity in Africa for investment and scale through our work, talent and programs. The timing is so critical for us as we have started producing our first animation movie set for a global release next year,” concluded Mwangi.
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