Nigeria’s Gokada, a last-mile delivery, logistics and transportation startup, has announced the launch of its Super App. According to the startup, the Super App will allow its customers to access food delivery, e-commerce, and bike-hailing services services all in one app.
Together with the Supper App announcement, Gokada also announced that it had crossed a key milestone of crossing over $100 million in annualized transaction value as well as the appointment of Dika Oho as VP Product. Oho was previously the Director of Developer Growth at Andela.
“The e-commerce and delivery market in Nigeria is growing at an exponential rate and will be worth over $20 billion over the next few years. I experienced the same kind of growth in India when I was with Zomato. Much like in India and our counterparts in other emerging markets, Gokada is building a transport infrastructure from the bottom up, using well-trained riders, powered by technology, to connect businesses large and small with a consumer base in its millions. This launch is core to our objective of positioning Gokada at the center of Nigeria’s e-commerce and delivery revolution," said Nikhil Goel, CEO of Gokada.
One app to rule them all
The concept of a super-app is that of having a single app that aggregates several services that a company (or different companies) offers. This makes it convenient for customers to access most of the services they use regularly on a single app.
Added to this benefit, especially as we have observed with some super-apps, third-party developers could be allowed to develop their apps that can be made available through the super-app.
Beyond being a convenient super app for users, Gokada has added that the super app will be useful for businesses that rely on them to fulfill deliveries. Through the Gokada Super App, businesses are reported to have access to thousands of motorbike rider-partners, have the ability to create easy order management, use API integration to create and cancel orders, estimate delivery charges, and receive status updates straight from their mobile device, as well as select route optimization to reduce delivery costs.
Growth and expansion
Ride-hailing startups in Nigeria have faced some troubling times over recent years. Especially with various authorities in the West African country introducing legislation and regulations that severely hampered the operations of these startups. However, it appears that Gokada has managed to navigate and survive these troubled times.
Over and above growing its transaction values, Gokada also reports that it has grown its volume by over three times in the last six months. As such, the startup has said that it is looking to serve this growing market with expansions from its current base in Lagos, across multiple cities in Nigeria, including Abuja, Port Harcourt, Ibadan, and Ogun. Gokada plans to leverage its recent NIPOST license for cross-country courier and logistics services as it expands across the country.
“The past year has shown us all - whether it be for general use or for business continuity - just how much we rely on delivery services to fulfill daily needs. Business is changing, and the Gokada Super App has been designed with that very consideration in mind - keeping customers and businesses connected and updated at all times throughout the delivery process. We are excited to be leading and growing this market segment in Nigeria, delivering a service that we believe will be the backbone and catalyst for the future of commerce in Africa," said Goel.
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