The International Cricket Council (ICC) recently announced the global winners of the ICC Development Awards for 2020, which highlight the excellent work done by Members in collaboration with the ICC to expand cricket in emerging markets.
Argentina, Brazil, Uganda, and Vanuatu have been named the global winners for their outstanding contribution to the sport across four excellent programs in 2020, following the announcement of the 20 regional winners across the four categories earlier this month. A global independent panel of 12 leaders, including ICC Full Member Chief Executives, current and former international players, media representatives, and other cricket family members, selected the winners.
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Cricket Argentina has won the global award for ICC Development Initiative of the Year for developing 17 coaching, umpiring, and scoring courses in Spanish to draw local audiences in South America to cricket. Owing to the pandemic, the curriculum was relocated online, resulting in the hiring of 257 new coaches and the ability for people to try a new sport.
Cricket Argentina's CEO, Esteban Mac Dermott, discusses how these courses have helped to increase participation in the sport.
“We managed to get more players and parents involved and at the same time attract people from outside the cricket community. The fact that the courses were in Spanish was imperative to make it available to a wider range of people.
“These courses allowed people with knowledge of the game but no coaching experience to get involved, but also for coaches of other sports with experience in managing groups but no cricket knowledge. I think that balance was the key to having great participation.”
“Cricket Argentina demonstrated agility to move to online development courses during COVID-19, achieving strong reach across not only Argentina, but also neighbouring Spanish speaking countries.” said Nick Hockley, Cricket Australia Acting CEO, who was a member of the judging panel.
Cricket Brazil has been named the 100% Cricket Female Cricket Initiative of the Year after granting 14 skilled central contracts to the women's national team, marking a significant step forward in the advancement of the women's game in South America. For the first time since 2012, Brazil will compete in an ICC women's tournament later this year when they compete in the ICC Women's T20 World Cup Americas Qualifier, a preliminary event for the ICC Women's T20 World Cup 2023. Catch these games on your top betting partner – Betway.
The Vanuatu Cricket Association won the ICC Digital Fan Engagement of the Year award for delivering cricket to fans during the pandemic, when the Women's T20 Grand Final was the only live sporting event open. Vanuatu, which has a population of just 300,000 people, used live streaming of the Grand Final and the Vanuatu T10 Blast to reach over 16 million people. As a result, more people in Vanuatu are interested in the sport, and there are more cricket players.
The Uganda Cricket Association was named the winner of the Cricket 4 Good Social Impact Initiative of the Year after a COVID-19 relief program helped hundreds of players, volunteers, and their families. By November 2020, 1500 people had benefited from the relief that had been distributed to players, coaches, umpires, and school teachers in the form of food, soap, financial assistance, psychological help, and an invitation to participate in online financial literacy courses.
“The 2020 ICC Development Awards have showcased some incredible projects delivered by the Members during an extremely challenging year, with 20 regional winners already celebrated earlier this month.” Said William Glenwright, ICC General Manager – Development.
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