Black Stripe Foundation and YouTube Music have launched a program to nurture young music talent. Grant applications are now open for the Triple M (Mzansi: Music to Heal - Music to Unite) grant funding, training, and mentorship from South African organizations working to develop the local music industry, and provide opportunities in the areas of music, music production, and music technology.

Applications will close on 30 April 2021.

β€œTo take advantage of this opportunity, organisations can apply by sending in their 2-3 page proposals. What we are hoping to see are well thought-through plans detailing missions, ideas and execution strategies over a six-month period,” says Ben Cashdan, Executive Director, Black Stripe Foundation.

The devastating impact of the COVID-19 pandemic on the music industry

The COVID-19 pandemic has had a devastating impact on the South African entertainment and music industries. This came about mainly due to the related lockdowns and restrictions of movement that led to many artists losing a big part of their income.

Added to that, the negative impact is potentially stifling generations of creatives to come.

β€œThat is why it is so important for us to provide avenues of upliftment for creatives who provide so much joy and inspiration to communities," said Addy Awofisayo, YouTube Content Partnerships, Sub-Saharan Africa.

Developing music and creative content in South Africa

The partnership between YouTube Music and Black Stripe aims to provide young talent with the opportunities and resources necessary to bring their creative visions to life, despite the current economic downturn. Through this platform, these organizations will be afforded the chance to showcase their positive community impact, via training and mentorship to develop skills such as video production, songwriting, and the creation of new music.

The Triple M program has earmarked up to R100,000 for grantees who submit outstanding proposals detailing their plans to support and grow the development of musical and creative content in South Africa. It's important to note that applications are open for organizations and not individuals.

Organizations must email their proposals to: [email protected] by Monday, 3 May 2021. Proposals must include the following:

  • A detailed description of the project plan, mission and timeline.
  • Details of the organisation (and a brief description of your work), including names, registration number, location and additional necessary details.
  • Details of the core group involved in the project, and any further relevant information associated with the group.
  • References to previous work done, including links to music or visual content where possible.
  • Link to a video featuring the key organisers discussing the project and why it merits investment (Google Drive or Dropbox link to the video should be added to the proposal doc).
  • A detailed breakdown of how the proposed budget (no more than R100,000) will be used.
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