You can also listen to the podcast on: Google Podcasts, and Spotify.


Traditional broadcast platforms such as TV and radio continue to be important for content consumption and advertising. In this episode we are joined by Melissa Attree, who is a Marketing and Digital Communications specialist to make sense of how advertising will remain relevant in the advent of on-demand content.

The growth of on-demand content and streaming platforms like Netflix, Showmax, Amazon Prime, Apple TV and others may have adverse effects on advertising. As people gain access to connected devices, they can avoid unsolicited brand content. Melissa Attree unpacks some insights and strategies that brands can use to connect with customers.

In this episode of The Lead Creative podcast, Melissa talks about the rise of streaming services and how this affects advertising. She also discusses the importance of collaboration in influencer marketing initiatives where brands, agencies and influencers can work effectively.

“We are definitely seeing a lot more brands being interested in purpose-led content or content that has a social mission attached to it.” - Melissa Attree

Melissa has held many commercial, strategic and creative positions for the past 24 years at agencies and top brands. Some of the brands and agencies that Melissa has been part of, in various executive positions include; Ogilvy, Cerebra, 5FM, L'Oreal and many others.

Podcast notes

LinkedIn: Melissa Attree

Twitter: Melissa Attree

Personal Website: Mongezi Mtati

Twitter: Mongezi

LinkedIn: Mongezi Mtati

Subcribe to The Lead Creative
Get notified of new episodes of conversations with great minds in the creative, marketing, and communication industries.






Marketing permission: I give my consent to iAfrikan Media to be in touch with me via e-mail using the information I have provided in this form for the purpose of news, updates and marketing related to The Lead Creative podcast.

What to expect: If you wish to withdraw your consent and stop hearing from us, simply click the unsubscribe link at the bottom of every email we send or contact us at [email protected] We value and respect your personal data and privacy. Do read our privacy policy. By submitting this form, you agree that we may process your information in accordance with these terms.


Share this via: