You can also listen to the podcast on: Google Podcasts, and Spotify.


Creating brand stories and content that resonates requires many different perspectives, where harnessing a creative process can lead to concepts win minds and hearts.

In this episode of The Lead Creative podcast, we are joined by the former Editor of Destiny Man, a seasoned content creator, strategist, keynote speaker, Kojo Baffoe. Kojo was also the host of Life with Kojo on KayaFM among many other roles.

β€œThe starting point is; β€˜who is your community, who are you and what do you stand for’ , then being able to communicate that consistently. It’s also understanding that that community is diverse, Africa is a diverse continent.” - Kojo Baffoe

Our conversation includes the importance of context and nuance in telling both media and brand stories, where inclusivity is significant. He talks about some of the content decisions and creative processes during his tenure at Destiny Man, as well as other content creation strategies. While thinking of brands that tell Africa’s stories in a way that resonates, Kojo mentions Shoprite as one of the retailers that carry products from specific countries on their shelves.

He mentions that most brands do it from an operational and business perspective, not always on the ground.

Podcast notes

Website: Kojo Baffoe

LinkedIn: Kojo Baffoe

Twitter: Kojo Baffoe

Radio Show: Life with Kojo on KayaFM

Personal Website: Mongezi Mtati

Twitter: Mongezi

LinkedIn: Mongezi Mtati

Subcribe to The Lead Creative
Get notified of new episodes of conversations with great minds in the creative, marketing, and communication industries.






Marketing permission: I give my consent to iAfrikan Media to be in touch with me via e-mail using the information I have provided in this form for the purpose of news, updates and marketing related to The Lead Creative podcast.

What to expect: If you wish to withdraw your consent and stop hearing from us, simply click the unsubscribe link at the bottom of every email we send or contact us at [email protected] We value and respect your personal data and privacy. Do read our privacy policy. By submitting this form, you agree that we may process your information in accordance with these terms.


Share this via: