Jumia, one of Africa's leading e-commerce platforms that is also listed on the New York Stock Exchange (NYSE), has announced the launched of a new subscription-based gaming service on its Super App, JumiaPay. The gaming service known as Jumia Games comes as a partnership between Jumia and Mondia, a technology company that specializes in the marketing and distribution of digital content.

By paying a set monthly subscription fee to Jumia Games that will start from €1,50 per month, JumiaPay users will have access to mobile games such as CR7, Ben10, Tom and Jerry, and Cartoon Network games.

β€œWe have always been at the forefront of providing our consumers with the latest and best products and services. With the launch of this new category on JumiaPay Apps, we are providing our consumers with an exciting digital gaming and entertainment experience. With the help of our partner, Mondia, consumers can enjoy entertainment services through our JumiaPay App in addition to other digital and financial services," said Sami Louali - EVP Financial Services at Jumia Group.

Growth of mobile gaming

With the continuing rise in Africa's mobile phone and internet subscribers, one of the industries that are likely to benefit is the gaming industry.

According to a report by Mordor Intelligence, the gaming industry across Africa is expected to grow at a CAGR of 12% from 2020 - 2025. The report further highlights that one of the trends likely to fuel this growth is the growing availability and popularity of multi-functional gaming console, which is emerging in the African market.

Snapshot of the Africa gaming market and the major companies in the industries.

β€œThe gaming industry is expected to grow at a CAGR of 12% until 2025 and with more than 200 million Africans who are below the age of 35, the continent has tremendous potential in the mobile gaming segment,” said Dr. Amadeo Rahmann, CEO of Mondia.

Offering JumiaPay customers more

Most Super Apps have been observed to start off with a core function that is essential for customers and keeps them using the app daily. In the case of JumiaPay it is the payment function that allows the customer to pay for various products and utilities that keeps them coming back to use it every day.

With the launch of Jumia Games, this follows another common trend among most Super Apps around the world, being the one app that users have for most of their daily needs by offering them more than just payments.

β€œThis deal with Jumia further reinforces our reputation for delivering the best and latest digital entertainment to consumers. Our extensive expertise in the digital space puts us in a unique position to help brands transform their online customer experience and thereby help with customer retention and acquiring new customers,” said Dr. Rahmann.

In its first phase, the Jumia Games will be available in five African countries including Egypt, Nigeria, Morocco, Kenya, and Ghana with plans to expand the service to Jumia customers in Tunisia and CΓ΄te d'Ivoire over the next few months.

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