You can also listen to the podcast on: Google Podcasts, and Spotify.


Founder and Executive Creative Director of SoulProviders Collective, Sarah-Jane β€˜SJ’ Boden talks about some of the strides that the creative industry has made in South Africa. She also talks about the need for transformation, representation, and diversity across brands and the agencies they work with.

Partly citing the Clicks debacle, SJ says some of the issues stem from the fact the people brands want to speak to are not represented in the spaces where ideas are generated. Talking about representation and its significance, she points out that in some instances brands have men thinking around and writing copy for women’s products. The same diversity and inclusivity apply across race and many other factors.

As a former judge at the PRISM Awards and a judge at the Loeries Awards, SJ notes that there has been increased diversity and transformation within the Loeries in 2020. According to SJ, under the leadership of the new CEO, Preetesh Sewraj, the Loeries the brand has been taken on a fresh course towards greater inclusion.

Podcast Notes

LinkedIn: Sarah-Jane Boden

Personal Website: Mongezi Mtati

Twitter: Mongezi

LinkedIn: Mongezi Mtati


Subcribe to The Lead Creative
Get notified of new episodes of conversations with great minds in the creative, marketing, and communication industries.






Marketing permission: I give my consent to iAfrikan Media to be in touch with me via e-mail using the information I have provided in this form for the purpose of news, updates and marketing related to The Lead Creative podcast.

What to expect: If you wish to withdraw your consent and stop hearing from us, simply click the unsubscribe link at the bottom of every email we send or contact us at [email protected] We value and respect your personal data and privacy. Do read our privacy policy. By submitting this form, you agree that we may process your information in accordance with these terms.


Share this via: