You can also listen to the podcast on: Google Podcasts, and Spotify.


Senior Marketing and Communications Strategist, Tumi Rabanye joins this episode of The Lead Creative podcast to talk about the role and significance of strategy when the only constant is disruption, where brands have access to more consumer data than ever.

Tumi shares many insights around remaining relevant, being more human and staying on course.

As jury chair of the AdFocus awards, Tumi also talks about the importance of advertising and creative awards in this time saying β€œthere is an even greater opportunity to bring in global thinking.” This episode also covers how data can be embraced in the creative process for more compelling brand messaging.

Podcast notes

LinkedIn: Tumi Rabanye

Personal Website: Mongezi Mtati

Twitter: Mongezi

LinkedIn: Mongezi Mtati


Subcribe to The Lead Creative
Get notified of new episodes of conversations with great minds in the creative, marketing, and communication industries.






Marketing permission: I give my consent to iAfrikan Media to be in touch with me via e-mail using the information I have provided in this form for the purpose of news, updates and marketing related to The Lead Creative podcast.

What to expect: If you wish to withdraw your consent and stop hearing from us, simply click the unsubscribe link at the bottom of every email we send or contact us at [email protected] We value and respect your personal data and privacy. Do read our privacy policy. By submitting this form, you agree that we may process your information in accordance with these terms.



Share this via: