On Saturday 3 October 2020, La Maison Des Arts (LMDA) will be hosting Africa's first-ever Virtual Reality Market in collaboration with myUTOPIA, one of South Africa’s leading Wellness studios with speakers in wellness, fitness, and beauty. Guests can expect a fully immersive premium event with interaction from fellow exhibitors, brands, and speakers.

They will also experience first hand some of the most innovative tech yet to be experienced in Africa, during a 130 pax event.

The event will be attended by 130 consumers allowing them the opportunity to shop from a range of 20 premium South African Wellness & Beauty brands, socialize with friends and meet new people. Consumers will be able to attend talks and interactive brand experiences by experts across the Wellness industry.

The VR Market is the first of its kind in Africa and LMDA is proud to be connecting people while making real-life shopping and social experiences a possibility from their homes, all via the usage of Virtual Reality.

This market is one of Africa’s first adoptions of V-Commerce (VR Commerce), with LMDA’s state of the art e-commerce platform being integrated with a custom VR environment. V-Commerce is a rising trend in developed markets such as the USA, and a market that is predicted to grow rapidly to $1.5bn/R25bn by 2025.

VR Environment


The VR Environment includes the very latest in VR technology, including:

●    Bi-directional audio

●    Proximity-based acoustics

●    Facial Mapping

●    Cross-Device (Mobile, Mac, PC, Oculus by Facebook and Pico)

●    Live streaming

●    VR immersive experiences

LMDA’s technical partner, XRGlobal is a Cape Town-based, virtual reality training & events platform with proprietary technology to enable mobile VR for training as well as workshops and conferences with affordable Africa-made headsets.

As part of their ticket purchase, consumers will receive a Virtual Reality headset to keep, a R400 voucher to spend at retailers of their choice as well as a gift bag consisting of an incredible range of Wellness & Beauty products.  Ticket prices are R750 for general access and VIP tickets are R950.

The Virtual Reality Market boasts an all-star line-up of SA’s best Wellness experts who will be discussing hot topics around beauty and wellness for the South African consumer.

These include:

  1. Sandi Dekker – Founder of myUTOPIA & Wellness expert (myUTOPIA is SA’s World Class 5* Wellness Studio) - who will be talking about “The value of goal setting in living your best life”.
  2. Candice Boddington – One of SA’s favorite Nutrition experts will be “Debunking nutrition myths and how to shop smart and local in 2020.”
  3. Amy Hoppy – much loved Managing Editor of Women’s Health SA - will be talking about “Guided breathwork, meditation and restorative class for holistic wellness”

“With the expert speakers attending and 20 of South Africa’s best Wellness and Beauty businesses selling their products through Virtual Reality, this really is a celebration of the quality, dynamism, innovation and resilience of the SA Wellness, Beauty and Technology industries. Consumers will come away having made history, learned new tools for dealing with these uncertain times and had the experience of a lifetime. For LMDA, this represents the first step in driving positive change in Africa through the adoption of highly impactful Virtual and Augmented Reality technologies,” said Oliver Baillie, CEO at LMDA CEO.

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