You can also listen to the podcast on: Google Podcasts, and Spotify.


In this episode of The Lead Creative podcast, award-winning brand and advertising strategist turned growth-hacker, Lebogang Mukansi talks about the value of growth hacking.

Lebogang mentions brands that have utilized growth hacking for the benefit of customers across the African continent. Some of his examples include Capitec, Safaricom, Equity Bank, and others.

Our conversation goes into how different growth hacking is from advertising and brand communication strategy where it sometimes requires changes in the product.

Business is about serving people, providing value to customers, and creating products that matter.

Podcast notes

LinkedIn: Lebogang Mukansi

Personal Website: Mongezi Mtati

Twitter: Mongezi

LinkedIn: Mongezi Mtati


Subcribe to The Lead Creative
Get notified of new episodes of conversations with great minds in the creative, marketing, and communication industries.






Marketing permission: I give my consent to iAfrikan Media to be in touch with me via e-mail using the information I have provided in this form for the purpose of news, updates and marketing related to The Lead Creative podcast.

What to expect: If you wish to withdraw your consent and stop hearing from us, simply click the unsubscribe link at the bottom of every email we send or contact us at [email protected] We value and respect your personal data and privacy. Do read our privacy policy. By submitting this form, you agree that we may process your information in accordance with these terms.


Share this via: