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In this episode of The Lead Creative podcast, award-winning brand and advertising strategist turned growth-hacker, Lebogang Mukansi talks about the value of growth hacking.
Lebogang mentions brands that have utilized growth hacking for the benefit of customers across the African continent. Some of his examples include Capitec, Safaricom, Equity Bank, and others.
Our conversation goes into how different growth hacking is from advertising and brand communication strategy where it sometimes requires changes in the product.
Business is about serving people, providing value to customers, and creating products that matter.
Podcast notes
LinkedIn: Lebogang Mukansi
Personal Website: Mongezi Mtati
Twitter: Mongezi
LinkedIn: Mongezi Mtati
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