REVOLT TV, a Hip Hop culture digital platform owned by Sean "Diddy" Combs, announced today the launch of "What's Good Africa", a new half-hour unscripted series exploring all aspects of Hip Hop culture in Africa. The producers have explained that the show will cover everything from emerging artists to fashion, sports, entrepreneurship, events and parties, and more, as they relate to Hip Hop across Africa.
"As day one fans of REVOLT TV, we're delighted to be partnering with them to launch What's Good Africa, celebrating Africa's powerhouse creative talent and sharing their stories with the world. This proves yet again that Hip Hop is truly a global phenomenon by connecting diverse cultures and young audiences everywhere," said Tilo Ponder, CEO, and co-founder of What's Good Networks and What's Good Studios.
Hip Hop in Africa
Although initially seen by many as foreign to Africa and more of American culture, Hip Hop has become part of African mainstream culture over the past 2 decades. Many of the continents rap artists now feature regularly and prominently on entertainment shows and are headliners at music festivals compared to over 2 decades ago.
This has also seen a whole industry develop around Hip Hop culture, especially when it comes to content production.
Recently where have seen Uganda's The Tribe UG, the East African country's premiere hip-hop and urban culture online platform, strike a content partnership with Jay Z's TIDAL to regularly curate and update a featured African Hip Hop playlist.
What's Good Studios is one of East Africa's award-winning content studios. It is headquartered in Nairobi and was founded in 2013.
The company produces some of the region's popular TV series, podcasts, docuseries, and commercials for international audiences. Its sister company, What's Good Networks, is located in Los Angeles, California, and collaborates with Africa's leading content creators to produce dynamic and compelling stories for multicultural audiences.
"We feel it is vital for Africans to tell our own stories and REVOLT championed us putting our unique storytellers front and center so they can be recognized and celebrated the world over," said Josephat Keya, an Executive Producer at What's Good Studios.
The new online series focussing on Hip Hop culture in Africa will also be broadcast on NTV Kenya, in Tanzania (via Azam TV), and Uganda (via DSTV). While the first season is titled the "Kenya Edition," What's Good Studios has said that it plans to focus on other African countries in future seasons.
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