- 00:35 - Personal branding explained
- 06:16 - Aligning your personal brand with who you really are
- 14:27 - How Thebe started out in the marketing industry
- 16:27 - Advice for influencers
- 19:23 - Marketing Africa as a brand
By default, when one thinks of Thebe Ikalafeng thoughts of his passion for Africa, marketing, and being an experienced and professional brand strategist come to mind.
This is not only by default, but it is also by design.
In this episode of The Tefo Mohapi Show, Thebe unpacks what personal branding is about, especially explaining that it doesn't necessarily mean not being yourself. He further explores how we can continue to tell our stories as Africans.
Thebe also explores the topic of marketing Africa as one brand.
Biography: Thebe Ikalafeng
Thebe Ikalafeng is arguably the foremost global African branding authority. In a distinguished corporate career which started at Colgate Palmolive in New York and concluded as chief marketing officer for NIKE for Africa, he won over 75 awards in branding and marketing communication globally.
He is the founder of the award-winning Brand Leadership Group and has worked on over 100 corporate, nation and political brands across Africa . Brand Leadership has been recognized by Finweek Magazine as “Marketing Services Agency of the Year” in 2008 and was inducted into the Rebrand “Hall of Fame” for Excellence in Branding in 2015. A fellow of the Institute of Directors, Ikalafeng is a non-executive director at South African Tourism, Mercantile Bank Group, Cartrack and WWF South Africa. He has held directorships in the public and private sector, including Brand South Africa, Foodcorp and Nike South Africa.
He has been recognized by New African Magazine as one of the 100 Most Influential Africans .
He founded Brand Africa, an inter-generational movement to create a positive image of Africa, celebrate its diversity and drive its competitiveness and Brand Africa 100: Africa’s Best Brands, the only pan- African research and ranking of brands in Africa, to promote excellence in building brands in Africa. He is widely quoted and consulted globally as the pre-eminent authority on brands and branding in Africa.
Personal Website: Thebe Ikalafeng.
Linkedin: Thebe Ikalafeng.
Company: Brand Leadership Group.
Platform: Brand Africa.
Article: The Influencer Economy Hurtles Toward Its First Recession by WIRED.