A few hours ago, President Cyril Ramaphosa of South Africa announced that the country’s 21-day COVID-19 lockdown which was due to end on 16 April 2020, will be extended for a further 14 days until 30 April 2020. At that moment, I couldn’t help but think of all the businesses that might have to shutdown or retrench some employees as a result of a lack of income due to the lockdown which has effectively brought the economy to a standstill.
Already, I know of two people close to me that have had to make the tough call of closing their businesses in anticipation that the lockdown will affect their events and tourism businesses negatively for several months. What stumped me was I literally couldn’t even offer any advice on how they could stay afloat beyond advising the one running events to suggest online events.
One thing I do know for certain is that uncertainty passes.
That is one big lesson I have learned so far in both career and business. It passes.
I wish I could offer you some sage advice, some silver bullet that will make it all better. Reality is I can’t, and if everyone else was intellectually honest too, neither can they. Try to stay alive and see this period through because it all passes.
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