After four years of absence from the California company's product line-up, the iPod Touch has reappeared. Apple have just launched the new iPod Touch, and to be honest, apart from running the latest iOS version and running on a A10 Fusion chip (same chip that was in the iPhone 7), there isn't much improvement.

The iPod Touch is available for sale starting at $199 for the 32GB version from Apple’s website and in the Apple Store app.

β€œWe’re making the most affordable iOS device even better with performance that is twice as fast as before, Group FaceTime and augmented reality starting at just $199,” said Greg Joswiak, Apple’s vice president of Product Marketing. β€œThe ultra-thin and lightweight design of iPod touch has always made it ideal for enjoying games, music and so much more wherever you go.”

Perfect timing?

Apple re-launching the iPod Touch is quite interesting in that the world of digital technology and the Internet was slightly different to what it is today globally. Although iTunes was popular, Apple Music had just been launched in June 2015, Jay Z hadn't bought Tidal yet (he'd only do that in 2017), and online privacy wasn't such a big concern among many consumers.

Fast forward to 2019 and Spotify has 100 million paying subscribers, Apple Music is the second most popular music streaming app and Tidal has carved out its own niche.

More importantly, more people are wanting devices with the same functionality but not always connected to the Internet. With the new iPod Touch, users can use Apple Music offline after downloading their favourite music offline, a feature which applies to all the popular music streaming apps.

Apple has launched its new iPod Touch, which boasts an A10 Fusion processor and up to 256GB of internal storage.

The new iPod touch brings three times faster graphics, making games run even smoother and look even more beautiful. Gamers can look forward to Apple Arcade on iPod touch. 

"Gamers can look forward to Apple Arcade, a game subscription service with over 100 new and exclusive games with no ads or additional purchases, and the ability to download games for offline play. Apple Arcade is the perfect complement to the already enormously popular catalog of free games on the App Store."

Added to Apple Arcade, it comes equipped with Augmented Reality (AR) capabilities.

Would you buy one?

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