DStv Now, the video streaming app for Multichoice's DStv subscribers, has announced the release of 3 apps specifically targeted at big screen TVs. DStv says they launched the new apps as they have observed new use cases emerging for DStv Now such as providing a way to get DStv’s content on to TVs not connected to a decoder.
DStv Now was launched in 2014, and according to Multichoice, it was originally conceived of as a mobile-first product, with apps for Android and iOS smartphones and tablets.
“The idea when we launched DStv Now was to give DStv subscribers a way to catch the big game and their favorite shows while away from home. What’s surprised us is how popular it’s also been as a method of getting DStv content on to other TVs around the home. By adding these new apps we’ve made that process a whole lot easier and more convenient - no fussing with cables or casting, and no decoder needed,” said Mark Rayner, Chief Operating Officer at MultiChoice South Africa.
Video streaming app competition in South Africa
This is a good move by DStv however, it's important to note that despite the new apps, DStv Now remains only available for free to DStv customers, with the specific content they can view linked to the customer’s DStv subscription package. This still somehow puts DStv at a disadvantage as far as video on demand and video streaming services are concerned in South Africa.
Given how much cheaper it is to get a Netflix or iflix subscription and still watch on a smart TV, android TV or Apple TV, DStv could continue to lose subscribers to video streaming services as Multichoice CEO Calvo Mawela recently hinted.
The newly announced DStv Now apps are available for the following devices:
Samsung smart TVs (selected models from 2015 onwards).
Apple TV (4th generation & newer).
Media players running Android TV (Google certified devices only).
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