According to a newly published report, at least 15% of the people who responded to a research survey in Uganda had not used social media since the introduction of the country's social media tax. Titled "Uganda Social Media and Mobile Money Taxes Survey Report" was a result of research and surveys conducted by Whitehead Communications Ltd.

Whitehead Communications say they conducted their surveys between 13 July 2018 and 16 July 2018,

"This public opinion survey produced a sizeable sample with an observable demographic profile. 72% were resided in Central Uganda, 15% in Western Uganda, 8% in Northern Uganda and 5% in Eastern Uganda, with 93 districts represented overall. Most surveyed respondents were between the ages of 18 and 35 (29% 18 – 24,0 41% 25 – 30,15% 31 – 35). 74% of respondents were male and 26% were female. Most respondents were highly educated: 56% had obtained a Bachelor’s Degree, 14% a Master’s or PhD, 9% had Vocational Certificate, 15% completed Secondary School, 3% other, 2% had no education and 1% completed only Primary School."

Sharp drop in social media use

The results of the survey indicate that there has been a significant drop in social media use since the tax on social media platform users was introduces.

social media users uganda

Results from survey by Whitehead Communications on social media use in Uganda.

The report also notes that 96% of the respondents had used social media in the past 6 months but this dropped to 85% after the social media tax was introduced. In the same vein, mobile money use dropped down to 44% compared to 93% in the last 6 months.

Many Ugandans have voiced their frustrations taking to Twitter informing the world about the law forcing them to pay 200 Ugandan shillings, equivalent to $0.05 or Β£0.04, for using social media. Despite government has said it will review the tax, it remains in effect.

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