It's no secret that Facebook has a fake news problem. So big is the fake news problem on Facebook that the social media platform has, for the past year and half, been committing resources to fighting what they call "false news" through a combination of technology solutions and hiring people to review news posts and remove fake accounts.
Facebook has, in its fight against fake news, also partnered with fact-checkers, and conducted some news literacy campaigns. On 21 June 2018, the socia media company announced more ways it will be fighting fake news including fact-checking photos and videos.
"One challenge in fighting misinformation is that it manifests itself differently across content types and countries. To address this, we expanded our test to fact-check photos and videos to four countries. This includes those that are manipulated (e.g. a video that is edited to show something that did not really happen) or taken out of context (e.g. a photo from a previous tragedy associated with a different, present day conflict)," said Tessa Lyons, Product Manager at Facebook in a statement announcing the new measures they are taking to fight fake news.
Other measures Facebook announced in their fight against fake news include the following:
- Expanding their fact-checking program to new countries.
- Introducing the test to fact-check photos and videos.
- Increasing the impact of fact-checking by using new techniques, including identifying duplicates and using Claim Review.
- Taking action against new kinds of repeat offenders.
- Improving measurement and transparency by partnering with academics.
We've already seen some fake news literacy campaigns by Facebook in Kenya before the recently held elections in the East Afrikan country. Added to that, Facebook Africa staff have also engaged Nigeria's Independent National Electoral Commission (INEC) in a bid to assist the elections body with voter education and rooting out elections related fake accounts and posts on Facebook.Share this via: