Having recently received investment from Safaricom's Spark Fund, Kenya's mSurvey has announced it will be launching in Nigeria. According to the startup, its new Lagos based team will focus on building partnerships with Nigerian MNOs and banks, before rolling out their services namely, Voice of the Customer, Consumer Wallet and Net Promoter Score throughout the rest of Nigeria.

Dr. Kenfield Griffith Ph.D., CEO, and co-Founder at mSurvey.

mSurvey prides itself on being able to access to high-quality data from hard-to-reach communities via in-depth, mobile phone conversations.

โ€œWeโ€™re excited to be expanding into the Nigerian market, and capturing the daily consumer experiences of Africaโ€™s most populous country. In Kenya, weโ€™ve seen many of our partner companies see an increase in sales, having used one of our products to better understand their customers. The question we are asking, and subsequently working with our clients to answer, is: how can you attract and retain your valued customers if you donโ€™t know how they feel about your product or service?" said Dr. Kenfield Griffith Ph.D., CEO, and co-Founder at mSurvey.

Since launching in 2012, mSurvey has worked with companies such as Safaricom, Java House Africa, KCB (Kenya Commercial Bank), Britam Insurance, Digicel (Trinidad and Tobago)].

"Nigeria is a tantalizing market for us to expand into; we know that Nigerians like to voice their opinions and give honest feedback - but all too often, companies and brands arenโ€™t able to capture this feedback in a meaningful or indeed tangible way, so they are unable to reconfigure their business practices to fit with their customersโ€™ requirements. This is where mSurvey can help - by enabling our customers to ask the right questions and speak directly to consumers, we can ensure that our clients can listen to and get really get to know their customers. In an ever competitive market, knowing how to retain your customers is critical to any companyโ€™s growth." concluded Dr. Griffith.

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