Public Interest Registry, the nonprofit operator of the .org domain, and Nonprofit Tech for Good have released the "2018 Global NGO Technology Report." The report is now in its third year of analyzing how non-governmental organizations (NGOs) globally use web, email and mobile technology, online fundraising tools and social media, as well as manage data and security.
The report details the key findings from a survey of 5,352 NGO respondents from 164 countries across Africa, Asia, Australia & Oceania, Europe, North America and South America.
"The findings from the 2018 report confirm that NGOs worldwide are rapidly expanding their use of technology and with increased reliance on technology, comes increased data management and security needs. For the first time, this year's report provides benchmarks for managing and securing organizational and donor data. NGOs lag behind the private sector in this area and by providing benchmarks, we hope to inspire NGOs to modernize their data management and security practices," said Heather Mansfield, founder of Nonprofit Tech for Good.
Some highlights from Afrika include:
Only 74% of NGOs in Afrika have a website, with 87 percent being mobile compatible.
Compared to the global average, fewer NGOs in Afrika accept donations online (55%).
WhatsApp is the most popular messaging app to communicate with donors (87%), followed by Facebook Messenger (52%) and Viber (4%).
Facebook is the most popular social media channel (85%), followed Twitter (62%) and LinkedIn (39%).
Google Android is the most popular smartphone/tablet operating system (66 percent)
The report provides some insights on the online and mobile communication tools NGOs around the world use to promote general awareness, communicate with core audiences and raise funds from donors, as well as an analysis of those online tools and comparisons of regional usage.
"The annual Global NGO Technology Report not only shows how the internet can help organizations communicate and collaborate with stakeholders but how it can serve as a powerful force for change when coupled with various technology tools. This is an important research initiative, bringing together partners from various industries to ultimately support organizations around the world as they seek to better understand and take advantage of technology that can help them actualizing their important social missions," said Brian Cute, CEO of Public Interest Registry.