A new report titled "2017 Global Trends in Giving Report" has revealed that most Non-Profit Organizations (NPOs) and Non-Governmental Organizations (NGOs) in Afrika do not have access to basic non-profit technology. The report was published by the Public Interest Registry and Nonprofit Tech for Good.
The report was compiled after 4,084 donors in 95 countries were surveyed. One of the interesting insights to come out of the report is that 16% of donors in Afrika prefer to donate through mobile devices, which is the highest in any region.
"Examining donor preferences worldwide clearly showed an overwhelming response from donors in wealthy countries, which we believe is in direct correlation to the lack of technology tools NGOs have in developing countries to effectively engage their supporters," said Heather Mansfield, Founder at Nonprofit Tech for Good.
Interestingly, WhatsApp is more influential in inspiring donations to Afrika's NGOs and NPOs than anywhere else in the world. According to the report, WhatsApp inspires 20% of donations to Afrika.
"Our hope is that future versions of this report will reflect a more diverse donor community, especially as internet infrastructure evolves enabling more donors to emerge from all corners of the globe," concluded Mansfield.
For more information on the survey's findings and methodology, and to download the full report visit the website.Share this via: