South African music streaming startup, NicheStreem, has been selected to participate in the PeaceTech Accelerator program in Washington D.C., USA. The Peacetech Accelerator is an eight week accelerator programme backed by C5, Amazon Web Services (AWS), and PeaceTech Lab. The accelerator program will focus on mentorship that will help startups with all aspects of scaling up. Catherine Lückhoff, NicheStreem Founder and CEO, as well as the startup's CTO, Johan Jacobs, will be departing this week to be based in the USA for the two month duration of the program.

The PeaceTech Accelerator is the first peacetech cloud innovation centre in the world where companies and individuals work to produce innovative technology that manages, mitigates, predicts, or prevents conflicts.

“We see this as an invaluable opportunity to learn from experienced mentors and expand the NicheStreem offering internationally. The team and I are very excited and inspired by the prospect of harnessing our service to build a peacetech streaming solution for communities in need and look forward to what the future holds.” said Catherine Lückhoff, NicheStreem Founder and CEO.

Recently, Naspers owned media company, Media24, acquired a 10% stake in NicheStreem.

“We are delighted to welcome NicheStreem as part of our first cohort. We believe that music, the communities it fosters and the divides that it can bridge can help to bring about reconciliation in conflicted communities and regions. In this regard NicheStreem’s platform is an ideal peacetech solution and we welcome their participation in the program”, saids Eva-Maria Dimitriadis, COO, C5 Accelerate.

The startup specialises in building music streams for niche audiences in emerging markets with their first stream being that of Afrikaans music, named Liedjie.

NicheStreem Liedjie

The NicheStreem platform is hosted on Amazon Web Services’ cloud infrastructure.

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