iFlix, a streaming service that looks to take on ShowMax and Netflix, has raised and closed on a funding round of $90 million from Liberty Global and Zain. The Malaysia based company has said that it aims to expand into more emerging markets including Afrikan countries.

In 2015 iFlix received $30 million in funding from EMC and Catcha group.

One of iFlix's main selling points is that it offers lower subscription cost compared to other alternatives like Netflix and ShowMax, especially in emerging markets.

![Jo Eyre iFlix](/content/images/2017/03/IMG_-vbr3r0.jpg)
Jo Eyre, new Head of Marketing for Apfrica, appointed in March 2017

As part of their expansion plans into more emerging markets, the company has setup office in Cape Town, South Africa and will be expanding into seven Afrikan by June 2017.

iFlix have also appointed former Marketing Head for Africa at Opera, Jo Eyre, as their Head of Marketing for Africa.

iFlix is mainly targeted at mobile users through their mobile apps and is currently available in nine countries in South East Asia.

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