Nigeria's Nollywood is the most prolific movie industry on the continent and is the second most prolific industry in the world after India's Bollywood, churning out approximately 2,000 movies a year.
While Nollywood has set the pace for content creators all over the continent, with revenues are valued at US$4 billion, less than 1 percent was tracked from official ticket sales and royalties, with the rest being attributed to pirated copies and sales. As a result, the industry can be incredibly competitive, with production houses having to find innovative ways to stay afloat.
One potentially game-changing new entry in the already crowded space is Hakkunde, Nigeria's first publicly crowdfunded movie, which came to life thanks to individual contributions from the Nigerian public, ranging from cash to production assistance.
Hakkunde is the intriguing story of Akande, a young graduate searching for a job, and ultimately, a better life, as he battles everything including family, discrimination, drug abuse, tradition and insecurity. Akande embarks on a journey of self-discovery and actualization in a story typical of everyday Nigerian society, with its ups and downs.
The feature film was directed and produced by Africa Magic Viewers’ Choice Awards (AMVCA) award-winning director and producer Oluseyi Asurf Amuwa. Hakkunde will become Asurf’s first full length movie, even though Asurf has been successful as a content creator and short film producer having created remarkable films such as the controversial Hell or High Water.
Hakkunde features Kunle Idowu (Frank Donga), Toyin Aimakhu (now Toyin Abraham), Ali Nuhu, Tunbosun Aiyedehin, Maryam Booth, Ibrahim Daddy, Alhaji Isa Bello, Adebukola Oladipupo, Tomiwa Kukoyi, Shade Ladipo and more.
The feature film was written by Oluseyi Asurf, Tomi Adesina and Gift Imafidon, with Nigerian movie producers and filmmakers, Judith Audu, Funmi Daramola, Nadine Ibrahim and Uche Odoh also taking part in the production.
Speaking on the essence of Hakkunde, Oluseyi Asurf Amuwa noted how important it is for today’s generation to see beyond the regular means of seeking employment, especially white collar jobs.
The world is changing and there are different ways to exploring opportunities around us. I have never been to a university. I attended a polytechnic but dropped out; but this hasn’t stopped me from achieving my dreams. I want Hakkunde to open minds and connect to every youth out there. Oluseyi Asurf Amuwa
Hakkunde will be released in April 2017.
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