Digital marketing and advertising are important tools for any business looking to grow its customer base. However, finding success can prove to be a real challenge thanks to the shifting landscape and changes in the way consumers interact online.

The pressure to remain ROI-positive, despite being spread across an increasing array of customer acquisition channels is increasingly becoming a burden for every marketing genius. Marketers are confronted with an increasingly complex and
constantly shifting digital marketing landscape.

For marketing teams to face the heat, it is inevitable that they are equipped with the right tools to ensure maximum productivity and transparency. There are plenty of powerful enterprise tools that are optimised for flexibility among large teams, and you can always go the build your own routine.

Here are four of the best to choose from:

Workflow Management with Workflow Max:

WorkflowMax provides a single platform for all your job, time and invoice management needs.

WorkflowMax is a Xero product that offers a seamless, first-class, two-way integration with Xero’s accounting software. Create an invoice in WorkflowMax and simply push that data through to Xero. Enter information into one system and it pops through on the other, automatically.

WorkflowMax is a job management software built with your business in mind. Because the software offers end-to-end job management from leads through to quotes, job management and invoicing, it makes doing business easy, so you've got more time to focus on growing your company.

Social Media Measurement with Cyfe:

Cyfe helps you monitor individual departments, multiple websites and anything else using dashboards. You can keep track of all your marketing channels like email marketing, SEO, SEM, social media, web analytics, and more using this all-in-one business dashboard app.

Cyfe lets you run multiple tasks, such as:

  • Pulling data from popular services like Google and Salesforce using Cyfe's pre-built widgets.

  • Securely displaying data from your company's databases using custom widgets or Push API.

  • Sharing dashboards with management, customers and virtually anybody else.

  • Downloading or scheduling email reports of your data in PNG, JPEG, PDF, and CSV formats.

Database Hygiene with Trifacta Wrangler:

Trifacta presents automated visual representations of data based upon its content in the most compelling visual profile. In addition, every profile is completely interactive, allowing the user to simply select certain elements of the profile to prompt transformation suggestions.

Detailed visual representations allow for deeper data exploration, providing an automatic understanding of the data at its most granular level. Outliers and invalid data are easy to identify and correct, preventing faulty data from impacting downstream analytics.

Qualitative insights with SurveyMonkey:

SurveyMonkey provides cloud-based survey services and is the go-to polling tool for some 25 million users, including large companies such as Facebook and Samsung.

It comes with templates for well-crafted surveys that can be modified or used as-is in order to gain additional insight about your brand and the people who might or might not be interested in it.

With these and a host of other affordable cloud-based tools, you can vastly improve your marketing workflow with , enhancing your marketing team’s productivity and efficiency should be done without the burden of committing to a large investment.

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