Nigerian startups are invited to pitch their ideas and businesses to compete for ₦10 million (US$32,000) on The Amazon Project, a 13-week television series that will select and invest in ten of Nigeria's brightest entrepreneurs and business ideas.

The prize money will be in the form of seed capital and business incubation support for one year.

The Amazon Project is an initiative of US-based digital marketing agency AIS Media, and supported by partners such as Fidelity Bank, Etisalat, CNBC Africa, Silverbird Television and Viathan.

Nigeria's entrepreneurial sector is fiercely competitive, and small businesses and startups often need that extra bit of funding to grow and succeed. The series aims to help startups across all industries to grow from the idea phase to establishing well set-up entities.

Doing business in Nigeria in a recession is a like wading through the famous Amazon rainforest where only the toughest and smartest survive. This project will reward entrepreneurs that can prove they have what it takes to make it in Nigeria by applying innovation and smart economics to meeting needs and solving complex business problems. Wole Faroun, The Amazon Project judge

The reality TV show, which will most likely take the form of its predecessor, Dragon’s Den brought by UBA, will feature a panel of distinguished judges who have excelled in their respective careers and known for their sound business acumen. They include Foluso Phillips, Chairman of Phillips Consulting, Anne Ngozi Agbakoba, Founder of Numeris Media Group, Zapphaire Events CEO Funke Bucknor, and Wole Faroun, CEO of NetPlus Advisory.

To participate in the The Amazon Project, apply here.

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